Tania Tenerella Studio

Brand & Commercial
Strategy for
Creative Brands

Helping fashion, lifestyle, beauty, design and hospitality brands clarify their positioning, structure their offer and build sustainable commercial growth.

Minimal premium fashion showroom with a chrome garment rack in directional daylight

The Studio

Tania Tenerella Studio is a focused brand and commercial strategy practice helping creative brands bridge vision, structure and market execution.

From positioning and go-to-market strategy to wholesale consolidation and commercial development, the studio supports brands that need clarity, direction and commercially actionable growth.

Built from 10+ years across international wholesale, premium retail, market expansion and founder-led brand building.

Selected experience

  • The Animals Observatory
  • La Manso
  • Skatie & Meisïe
  • La Fille Bougie & Music
Minimal showroom rack in an industrial interior
Editorial retail scene with shoes and artwork
Where brand vision meets product, showroom and market reality.

Services

A focused practice, four core offers.

  • 01

    Brand Strategy & Positioning

    Clarify brand identity, market position, customer profile, offer architecture and value proposition.

  • 02

    Go-to-Market / Back-to-Market Strategy

    Structure a launch, relaunch or repositioning roadmap with clear market priorities and commercial direction.

  • 03

    Wholesale Consolidation

    Strengthen wholesale structure, retail targeting, agent networks, showroom preparation and B2B tools.

  • 04

    Commercial Development, Prospecting & Sales

    Build a clearer sales approach through prospecting, messaging, follow-up structure and reporting.

All services →

Contact

Let's build what's next.

For consulting projects, collaborations or senior opportunities, start a conversation.

Contact
ttenerella@gmail.comLinkedInBarcelona / Working internationally